Marketing and Selling SaaS Seminar

- Atlanta, Georgia, January 30-31, 2008

The leading software publication Softletter produced this event billed as

The Premier Event for Those Who Need to Succeed in SaaS

Keynote speakers included Zach Nelson, CEO of NetSuite, software development pundit Peter Coffee, now with SalesForce.com, and Jeff Kaplan of THINKstrategies.

Atlantic Crossing CEO Erik Seifert presented "The Strange Case of Dr. SaaS and Mr. License: Managing Both SaaS and Licensed Product Lines." With six years of Software-as-a-Service experience and having been in the exact subject situation, Erik shed light on some of the challenges and on some solutions that has proven to work well in this context.

During his presentation Erik actually introduced a third alternative to the Dr. and the Mr. - an alternative that eases the transition from being a licensed software vendor to being a SaaS vendor. Please, write Erik to request a copy of his Powerpoint slides.