multiple target. singular aim.

Software developers and investors alike work towards earning a multiple on their investments in time and money.

While "20" is an oft-quoted multiple, in reality it largely depends on:

1. ability to develop software that customers want to use, and
2. ability to market that software profitably.

Successful software companies focus on product development. And the first customers validate that effort.

From there, the singular aim becomes to accelerate the revenues to fund the ongoing development - a much different challenge.

Atlantic Crossing has unique skills to help. Contact us now.